It's hard to spin off a sub-brand when that name has been associated with the primary brand for so long. A sub-brand on introduction in 1960, it was quickly integrated into the Plymouth line, particularly when Dodge got its own version, the Lancer and later the Dart.In Jeep's case, it's just like the Imperial. Originally Chrysler's top of the line in the 1920's and 1930's, it was spun off as its own brand in the late 1950's, though everybody still referred to it as a Chrysler Imperial.Or the Valiant. Msquare Not without precedent at Chrysler.If your focus in on engineering the best vehicles, you'll attract another kind of customer. If your focus is on branding strategy, then you'll attract a certain kind of customer.
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